Creative Direction/ CheapOair

CheapOair is the largest and most successful brand under the Fareportal (innovative travel technology company) umbrella. Since its inception in 2005, CheapOair has become one of the top 5 online travel agencies and has won numerous awards (including Interactive Media and Booking Interface awards). It received high industry and consumer recognition for being a discount option for booking travel services. As of 2014, the website receives over 20 million unique monthly visitors, has agreements with more than 450 airlines, and offers deals on over 100 million airfares. CheapOair.com helped Fareportal to grow from the start up to a $3.2 billion company.

Role: Creative direction. New brand identity design. User Interface design for travel booking engine web application (from wireframes to layout design and development). Achieved successful user experience by usability testing, user behavior research and analysis, A/B testing and conversion rate optimization.